![]() |
How Did You Screen-Read This?: Designing to Keep Attention |

We have heard numerous times how people skim articles and posts online, rarely reading everything, looking only for bits of information and then fine tuning focus on what looks important to them. Did you read all that? Good your still with me.
Lets dig into the way we read online and learn how to potentially format content that keeps the readers attention longer.
Last time you were in a book store, shopping for the next book, how did you go about this search? Assuming you didn’t have a title/author in mind maybe you cruised the non-fiction section looking at covers. Then a book cover with a picture of the president elect caught your eye, THE AUDACITY OF HOPE. What happened next?
You turn the book over and read the back, the synopsis, and get a feel if this is of interest to you. “Maybe this self-portrait of the next prez will be intriguing… or maybe I will wait till he writes the next one.”
Posted by Patrick Winfield at 4:43 pm
Bookmark this post:

























